Tim Pawlenty has started running an ad that takes a shot at Gov. Dayton’s incompetence in administering government assistance programs. Before we watch the ad, though, it’s important to note that Pawlenty has listed this issue as a high priority on his campaign’s issues page.

He wrote “Whether it is a driver’s license renewal system that doesn’t work, broken healthcare websites, or childcare providers allegedly defrauding the state of a massive amount of money and sending some of that money to terrorists overseas, state government needs to be held more accountable. Too often, state government is not held accountable and taxpayers are left to pay the price. As just one example, a recent audit from the Office of the Legislative Auditor found the state is paying hundreds of millions in benefits to people not even eligible because state government fails to verify income eligibility. We will properly verify eligibility and use the hundreds of millions currently being wasted to lower health care costs and provide better care to Minnesotans in need. It’s time to hold state government more accountable and put hardworking Minnesotans first.”

Here’s Pawlenty’s ad:

Rating this ad

I consider this ad to be effective. First, Pawlenty ‘narrates’ the ad, in essence telling people what he thinks is important while highlighting what’s wrong with government. Next, he closes by saying that he’d use those savings to lower health care costs for Minnesotans who work hard and obey the law.

Next up is Karin Housley’s first ad:

Rating this ad

I rate this ad effective, too. First, Sen. Housley speaks for herself, which is always the most effective way of getting the message across. Next, she explains her governing philosophy. Simply put, she wants to ‘drain the swamp’ and get government out of the average citizen’s way. She wants government “working for you, not against you.” Finally, she tells voters that she understands “that the best place for your hard-earned money is in your pocket.”

In both cases, the ads were short, concise and about things that Minnesotans care about.

UPDATE: I saw Jeff Johnson’s first ad tonight:

Rating this ad

Johnson’s ad definitely goes after Tim Pawlenty, which is what I’d expect since Johnson first has to win the primary. I thought it was gratuitous for Johnson to say that Gov. Pawlenty “gave us higher spending.” When Gov. Pawlenty started in office, Jim Knoblach chaired the House Ways and Means Committee. It’s foolish to think that there was a massive spending increase at that time because Gov. Pawlenty inherited a $4.2 billion projected deficit from Jesse Ventura. Pawlenty and Knoblach eliminated that deficit without raising taxes. It’s fair, however, to mention the fee increases.

The ad is a bit misleading in that Pawlenty had to battle DFL supermajorities in the 2007 and 2009 budget sessions. That’s when Republicans relied on Gov. Pawlenty to be our goalie.

Overall, the ad is somewhat effective because it’s somewhat misleading.

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