It’s clear that the NFL hasn’t figured its customers out yet. That’s because the “NFL said on Friday it has no plans to mandate players stand for the U.S. national anthem, but will rather present a possible solution on how to end the controversial protests when it meets with team owners next week.”

During a conference call, NFL spokesman Joe Lockhart said “(Goodell) has a plan that he is going to present to owners about how to use our platform to both raise awareness and make progress on issues of social justice and equality in this country. What we don’t have is a proposal that changes our policy, we don’t have something that mandates anything. That’s clear. If that was the case I doubt the head of the NFLPA would have put a joint statement out with us.”

What’s clear is that the NFL and NFLPA have morphed into activist organizations aligned with the DNC. They aren’t seen as sports league as much as they’re seen as political activists. That’s why the NFL’s TV ratings continue to stumble and NFL attendance is underperforming. Ed Morrissey got it right when he said “NFL fans expect Sunday football to be an escape from the politicization of all things.” These protests got identified as partisan displays when this happened:

Quite frankly, the NFL’s PR team stinks. They haven’t even identified the things that their customers demand. That tin-eared approach is killing them. For all their insults of President Trump, they’re rank amateurs compared with him in identifying with the NFL’s fans. President Trump gets it. Commissioner Goodell doesn’t. DeMaurice Smith hasn’t figured it out either.

Since the NFL’s anti-Trump protests, the NFL has deployed several too-clever-by-half strategies. The NFL also issued a statement that suggested that NFL players would stand during the National Anthem:

Goodell made it clear in the letter, obtained by ESPN’s Adam Schefter, that he wants players to stand during the anthem. He did not provide specifics on how he intends to ensure it, but he wrote that it would “include such elements as an in-season platform to promote the work of our players on these core issues.”

It’s clear that Commissioner Goodell’s memo was a PR stunt aimed at getting this issue off the front page.

It’s doubtful that the NFL, especially this commissioner, will ever figure out their fans.

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