We know that Hillary has outspent Donald Trump by outrageous margins, especially in Florida and nationally. It’s frightening for Mrs. Clinton to think that she’s spent that much money and leads by the slimmest of margins with essentially 6 weeks left before Election Day. What should frighten Mrs. Clinton is the news that “Donald Trump’s campaign is expected to drop an estimated $140 million on ads through Election Day, AP reported late Friday.”

According to the article “The Republican nominee’s team will devote $60 million of the TV ads to local markets, including Florida, North Carolina, Ohio, Pennsylvania, Michigan, Maine, New Mexico and Wisconsin. The remaining $40 million of TV funding will go toward national commercials.” The article also says “The buy would include $100 million in television airtime and $40 million in digital ads.”

This marks the first significant, sustained ad buy by Mr. Trump. He’s within striking distance or ahead of Mrs. Clinton in most battleground states, including in the states listed above. It isn’t just the size of the ad buy, though, that should frighten Mrs. Clinton.

It’s that he’s connecting with voters that she isn’t connecting with. Specifically, he’s connecting with blue collar workers, especially in Michigan, Ohio and Pennsylvania. He’s leading in Ohio. It’s close in Michigan. It’s extremely close in Pennsylvania. Thanks to these ad buys and the tight races in those states, Mrs. Clinton will have to play defense in these states. We’ve seen that she isn’t that adept at playing defense.

It should frighten Mrs. Clinton that the states where she’s on defense in is expanding. The question that’s now on the table is whether these ad buys will break through Mrs. Clinton’s firewall. At this point, that’s a distinct possibility. If she’s playing defense in that many Rust Belt blue collar states, she’s got a real fight on her hands.

Kellyanne Conway, Mr. Trump’s campaign manager, explained things perfectly during this interview:

This ad buy will make the closing push extra-interesting. I’m certain this isn’t what Mrs. Clinton wanted.

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One Response to “Trump’s big play”

  • JerryE9 says:

    Well, the conventional wisdom is that if your campaign is playing defense you are losing. So far, though, Hillary’s ads have been very offensive. Almost as if she has nothing positive to run on.

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