I wrote this post to highlight with statistics just how badly MNsure, aka Obamacare in Minnesota, is failing. Here are some of the things I highlighted in that post:

For individuals, MNsure has an open enrollment goal of 69,904 but so far only has 35,610. For small businesses, MNsure wants 8,925 people signed up by March 31 but right now only has 790 people enrolled.

These aren’t my statistics. They’re statistics included in KSTP’s article on MNsure. KSTP got their numbers from MNsure itself. It’s worth noting that the 69,904 figure is trimmed way down from the legislature’s initial projection, which I wrote about in this article:

According to [the fistcal note for HF5], their low-end enrollment in QHPs was supposed to hit 164,000, their mid-range enrollment in QHPs was supposed to hit 217,000 and their high-end enrollment in QHPs was supposed to hit 270,000.

Based on those projections, MNsure is only 13% of the way to hitting the high-end projection, 16.4% of the way to hitting the mid-range projection and only 21.7% of the way to hitting the lowest projection.

This graphic from the Minnesota Jobs Coalition ties the tale together nicely:

A few minutes ago, the Strib published this article with this headline:

MNsure call center bogs down as midnight deadline looms for enrolling in health coverage

Here’s the text of the article:

ST. PAUL, Minn. — The call center for Minnesota’s health insurance marketplace is reaching capacity and some callers aren’t getting through to agents as the midnight open enrollment deadline approaches.

MNsure officials say the call center logged more than 9,600 calls by noon Monday. MNsure says that’s putting a strain on the phone system. The average wait time as of about 1 p.m. was 18 minutes, and the time on hold is expected to increase throughout the day.

Exchange officials say people who can’t get through or have difficulty enrolling online should fill out an enrollment attempt form on MNsure’s home page. MNsure will contact them later to complete the enrollment process.

Those who miss the deadline but make a good-faith effort to enroll will get more time and escape a financial penalty.

There’s one inescapable truth to these statistics. People have stayed away from the policies offered through MNsure because the policies suck. If MNsure was selling appealing policies from the start, we would’ve read stories months ago that complained about how MNsure didn’t have enough servers to handle the volume of people signing up in huge numbers.

Those articles didn’t happen because people found out that the policies offered through MNsure were expensive, had high deductibles or were totally unaffordable.

That’s what failure looks like.

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