For the umpteenth time, the St. Cloud Times treated disastrous news for President Potter like it was a minor bump in the road. Most importantly, the article showed how lazy Times reporter Dave Unze is:

The survey was offered to all 1,582 university employees and generated a response from 40 percent of them. The university released the answers to two questions that were asked of those employees: What makes St. Cloud State a great place to work, and what would make the school a better place to work?

That’s pathetic ‘reporting’. Why didn’t Unze ask for the other questions in the survey? This is the type of ‘journalism’ I’d expect from TMZ. Jon Stewart asks harder hitting questions than this. But I digress.

The survey’s findings are devastating to President Potter. Just look at this graphic:

Here’s what I wrote when I got the full results of the GPTWI survey:

When asked if “management’s words match its actions”, only 24% of respondents said yes. When asked if “management is competent”, only 32% said yes. When asked if “management makes sound financial decisions”, only 28% said they did.

Instead of digging into the meat of the survey, the Times picked out two softball questions that doesn’t get to the heart of the survey. That isn’t reporting. That’s insulting to the point that I should question whether President Potter is paying the Times to be his off-campus PR firm.

The graphic titled the numbers tell the story raises some important questions about President Potter’s competency and trustworthiness. In addition to the questions in the above paragraph, there are other damning questions. Here are some examples:

  1. Only 20% of survey respondents agreed with this statement: Management shares information openly and transparently.
  2. Only 29% of survey respondents agreed with this statement: Management is approachable.
  3. Only 26% of survey respondents agreed with this statement: Management delivers on its promises.
  4. Only 25% of survey respondents agreed with this statement: Management has a clear view.

The Times is cheating its readers by not asking hard-hitting questions. Apparently, the Times’ goal is to take whatever information President Potter gives them, then turns it into a story that praises President Potter.

President Potter’s decisions have taken St. Cloud State from being the flagship university in the MnSCU to being a distant 2nd place and fading fast. The only thing more disgusting than SCSU’s decline during President Potter’s watch is how the St. Cloud Times has refused to challenge President Potter’s spin.

The damning information is there for those willing to look for it. It’s apparent that Dave Unze isn’t willing to look for that type of information. It’s apparent that the Times management isn’t interested in holding Mr. Unze accountable for not digging into the story the way a real reporter would do.

This paragraph is insulting:

“As in any complex organization, there are folks that think that St. Cloud State is a great place to work. There is strong agreement among them about why they think that’s true,” Potter said.

When only a third of SCSU employees think management is competent, that’s a sign that there aren’t many folks who think SCSU is a great place to work.” When a fourth of SCSU’s employees think that management’s words match its actions, it’s impossible to think that SCSU employees trust President Potter and his senior management team. In the private sector, those survey results would get the CEO terminated immediately.

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